Friday, 6 May 2016
UK vs USA trailers
The first differs between the two videos. The american one features a comment about the wealth of the unseen character played by Oscar Isaac, but for the UK trailer it as about how a normal employee gets to meet him. This can be seen as a big difference between audiences as the american audience would be more inspired to watch a film about a really rich guy living in a secluded estate than a film about an everyday guy being allowed to meet him.
Another scene that differs is the introduction to the A.I 'Ava.' In the american trailer, 'Nathan' (played by Oscar Isaac) simply says "wanna see something cool" before the reveal whereas the UK trailer features no direct announcement of 'Ava,' her reveal is made more profound.
The main difference between the two is in the references (or lack of) to the original Mad Max film. The UK trailer gives mention to the original film in several ways such as the intro being an obvious reference to the intro of 'Mad Max 2: The Road Warrior.' Not only this but he also mentions the words "not again" in his speech as a reference to the old films.
Secondly, the UK advert features the names of three of the cast members "Tom Hardy" "Charlize Theron" and "Nicholas Hoult" who are all British actors. No names are present in the USA trailer because there isn't anyone who would encourage the American audience to go and see the film.
Star wars did not need separate regional trailers as it has a well established fan base in possibly every country that it was played in.